|
|
- What are the five essential elements of GiftLegacy eMarketing System?
- The five essential elements are: 1) Interactive Web Site, 2) eNewsletters for Donors and Professional Advisors, 3) Royalty-Free Literature, 4) Webcast Teleconferences and DVDs, 5) Pro, Plus, Presents Software. To learn more about these 5 elements please visit GiftLegacy Features.
 - What are the options and annual costs of the GiftLegacy System?
- We provide 3 different plans and prices to suit your unique needs. All plans are designed to enhance donor relationships by using our royalty-free Literature and include eMarketing mentoring with our trained GiftLegacy Team Members. For more details on the different plans, please visit Service Plans and Pricing.
- Why do charities choose the GiftLegacy System?
- Only GiftLegacy's eMarketing System includes all five essential elements necessary to increase donor and professional advisor relationships. GiftLegacy uniquely provides you with fresh weekly rotating content, donor-friendly online gift illustrations, a GiftLaw website and weekly eNewsletters for professional advisors, and a 10,000+ page charitable tax reference guide. With each GiftLegacy system comes eMarketing mentoring from our GiftLegacy Team Members. They are available Monday through Friday ready to help with site customizations, tutorials, and the latest eMarketing strategies. Call a Team Member today at 1-800-858-9154 to learn more about eMarketing!
- When should I start to consider eMarketing with GiftLegacy Pro?
- Start today! Surveys confirm over half of all seniors are now on the Internet. Many organizations across the country have opened the electronic door and their organizations' marketing with this innovative eMarketing system. To view some examples of our current GiftLegacy users, click View Current Sites. As you view these organizations you will notice that their GiftLegacy sites are customized to match the colors, the look, and the feel of their organizations. To see what your site would look like CLICK HERE to request a FREE 90-day GiftLegacy Pro Trial.
- How long does it take to establish an interactive eMarketing plan?
- Once you move forward with the GiftLegacy eMarketing System, our designers need only 10 days to design your customized site. Our GiftLegacy Team Members will walk you through your customization options. Adding eMarketing to your overall marketing plan may be a new concept, but within six to twelve months you will become very confident in your eMarketing abilities. Look at eMarketing as an on-going process, and it may take approximately one to three years for the full effect to take place. However, several GiftLegacy Pro users closed eGifts within two weeks of use!
- Is our foundation staff able to access the site for changes?
- Yes! GiftLegacy has a Member's Section that allows you to make customizations to your site. It is a powerful program that places you in control. Here, you are able to customize your friendly welcome, donor stories, and the header and footer of your eNewsletters. Your changes are saved directly to your web site.
- Can I view statistics on the usage of my GiftLegacy Web Site?
- Weekly, monthly, and yearly statistics are available through the Member's Section. You can track which features are visited most frequently, as well as the most common ways donors access your site. These statistics are especially helpful in tracking your eMarketing progress over time.
- What if our organization's e-mail system is unable to handle sending multiple e-mails from our e-mail list?
- GiftLegacy's E-Mail Service provides users with the ability to maintain and manage a database on Crescendo's secure web servers for use in connection with GiftLegacy eNewsletter e-mails. The Service is available for you to automatically send eNewsletters each week, manage the list of e-mail addresses segmented by donor and professional advisor friends, organize eNewsletter sections by adding, deleting or rearranging articles, and send periodic custom messages to donors highlighting special news and events.
- How do I educate myself about the many features included with GiftLegacy Planned Giving?
- Four times a year, Crescendo offers two-day Internet Marketing seminars across the nation. To view our seminar dates please view our Internet Marketing Seminar web site. There is also an eMarketing track available at the Practical Planned Giving Conference each September. One Internet Marketing Seminar and one PPGC tuition per year are included in the GiftLegacy Pro and Max plans. Additionally, you receive via e-mail the GiftLegacy eTips --an eMarketing newsletter for the planned giving staff with tips on relevant information such as acquiring e-mail addresses, utilizing Literature, and increasing the number of web site visitors.
- What is GiftLegacy royalty-free Literature?
- GiftLegacy offers a wide variety of Literature. You are provided with all of the marketing materials needed to educate your donors and draw attention to your web site! The monthly Postcards advertise your web site, and a variety of Brochures on wills, trusts, and gift annuities are also included in the package. Customizable Brochures, Postcards and a quarterly print newsletter (for GiftLegacy Pro and Max Plan users) may be downloaded for in-house or professional printing without royalties. New IRA Rollover marketing literature is also now available for GiftLegacy subscribers.
- What if I do not have e-mail addresses for my donor friends?
- Included with GiftLegacy's Literature are specific eMarketing tools to elicit e-mails address from those donors for whom you only have mailing addresses. You can include this Literature as a receipt stuffer or send it as a separate mailing. You could also put this literature on the table at your donor events. Also, you can create an eye-catching button on your site to highlight sign-ups for the eNewsletter. With 65% of 65 year olds and 55% of 50 year olds with income of $50,000 or more on the internet, your e-mail list will increase over time.
- What is included in the free trial web site?
- The trial site will match the "look and feel" of your main site. The colors, logo, header and links of your main site will appear on the GiftLegacy site. In all appropriate places, we will include names, titles, addresses, phone numbers and e-mail addresses. This is an excellent tool for securing approval and budget for eMarketing. You will also have access to the GiftLegacy Member's Section with the ability to view the royalty-free GiftLegacy Literature.
- This is an amazing offer! Why would Crescendo do this?
- A picture is worth a thousand words, and having a planned giving site that matches the rest of your organization's web site is priceless! This free trial GiftLegacy site enables you to make a direct comparison between your current site's marketing features and the enhanced GiftLegacy site. Your trial GiftLegacy site will enable your marketing staff to understand the persuasive power of personalized donor stories, interactive color presentations, streaming audio, and video greetings.
- What is the difference between the free trial site and a fully completed GiftLegacy site?
- The GiftLegacy Pro Trial Site is a draft site for internal review by your organization's staff. The fully completed, customized site is available for linking to your organization's homepage and available for your donors and professionals to access. The full site will include photos of the gift planning staff, personalized donor stories, personalized Brochures, a video greeting from the gift planner, and a simple and short web address for senior-friendly access, as well as other creative customizations.
- Is there any obligation with the 90-day GiftLegacy Pro Trial Web Site?
- The 90-day GiftLegacy Pro Trial Web Site is available to qualified, exempt charities with a staffed planned giving program at no cost. We want to help you show your eMarketing team how a state-of-the-art GiftLegacy planned giving web site and eNewsletter system can lead to major eGifts.
- Will I be able to view a sample eNewsletter for donors and professionals?
- Yes! The free trial site comes with review examples of the GiftLegacy eNewsletter for donors and the GiftLaw eNewsletter for financial professionals. The eNewsletters will include your colors, your custom header and the same "look and feel" as your web site.
- What are the requirements for this extraordinary offer?
- The Crescendo technology staff is ready and willing to create your free trial planned giving site upon approval and scheduling. Creating the free trial site will require a substantial commitment of our programming time. Crescendo reserves the right to limit this offer to qualified exempt charities with a staffed planned giving program, to accept or reject any application for a free web site, to terminate a free trial web site after a reasonable period of time, and to set the scheduling priority and timing for development of GiftLegacy free trial sites.
- How can I get started?
- Congratulations for making the first step toward eMarketing! Please CLICK HERE to request your FREE 90-day GiftLegacy Pro Trial. Or, call 1-800-858-9154 to speak with a GiftLegacy Team Member today!
|
